Operating a successful business nimble enough to meet ever-changing market needs is no small feat. Allegra Marketing · Print · Mail has not only met the challenge, they’ve risen to become a market leader with 2012 marking 15 years of service to area businesses and nonprofits.
Over the years, our clients have asked us to play an expanded role, telling us that a single source for planning, design and production services would be valuable to them. Allegra has even developed an innovative program called Brand Builder; a process that helps clients develop a blueprint for success.
Allegra, now with 2 locations in Hamilton, is a full-service marketing communications provider with added support from its National Marketing Resource Center. Capabilities include in-house offset and digital printing technologies, web marketing, blueprinting, promotional products, signs, posters and banners, graphic design, mailing services, marketing planning and project consulting.
Main Office:255 York Boulevard
Hamilton, Ontario L8R 1Y7
Phone: (905) 528-2999
Downtown Office:
11 Hughson Street South
Hamilton, Ontario L8N 4K2
Phone: (905) 522-0788
Our GREEN approach
While considering the environment, choose print. The paper industry plants more trees than it harvests. Today there are 25% more trees in the developed world than in 1900. Paper is biodegradable, renewable and sustainable. Growing and harvesting trees provides jobs while forestry plantations provide clean air, clean water, wildlife habitat and carbon storage. A decline in the demand for paper products risks a decline in sustainably managed re-growth forests.USE PRINT! It is tangible - it is effective in getting your message across and when recycled, it will come back to us as new paper or board.
Allegra Launches Innovative Brand Builder™ Program
FOR IMMEDIATE RELEASE
Program helps businesses prosper through current economic downturn
Hamilton, ON – Allegra Print & Imaging – Hamilton has launched an innovative program to help small to medium-sized businesses and non-profit organizations define and differentiate their services or products to ensure they prosper during the current economic malaise.
“Our Brand Builder™ program is designed to revitalize and re-energize organizations with a structured brand-building process,” say partners Dave Knox and Gasper Lipari. “All too often businesses and non-profits spend money on marketing and communications without a clear understanding of what makes their product or service unique. Our program ensures dollars are spent wisely, and in a focused manner.”
Allegra has partnered with Gordon Green, a former advertising agency owner who has more than 20 years’ experience working an array of organizations large and small. Green developed the three-step Brand Builder™ program – Define. Differentiate. Go! – to help business owners and non-profit agencies look at their product or service through the eyes of their customers, employees and the public.
“If you and your employees don’t have a clear understanding of what your brand stands for, how can you expect others to buy into it?” says Green.
“Marketing strategies have a much greater impact when they are highly focused. Allegra is demonstrating this principal by identifying a need in the business community, then delivering a new initiative like Brand Builder™ to meet the need. This clearly sets Allegra apart from other printing companies.”
Green says the program is designed to make it easy for business owners and managers, who are often stretched to the limit. “The initial step is a brand audit, which requires a commitment of three to four hours by key decision makers in the business. After that, we pretty much do the rest.”
Brand Builder™ clients receive a comprehensive brand and marketing strategy, which can be fully implemented and effectively managed by Allegra’s in-house marketing team.
Allegra is also offering complementary Lunch-and-Learn sessions this spring to introduce business owners and non-profit organizations to strategies for building stronger brands during the tough economic times that lie ahead. “Our Lunch programs are focused on areas that our customers have identified,” says Knox. “It will include ideas for creating and building strong business brands, maximizing marketing budgets, and using strategic community giving to build goodwill with customers and the community.”
“The addition of the Brand Builder™ program closes the loop and makes us a true marketing partner with our clients,” adds Lipari.
For a complementary Brand Builder™ consultation, or to enroll in a Lunch and Learn session, please call 905-528-2999 or email Allegra (info available on CONTACT page of this website.
Allegra Print & Imaging – Hamilton features traditional and advanced printing technologies including offset printing, digital printing, high volume black & white and colour copying, binding, graphic design, signs, posters and banners, mailing services, website design and hosting, promotional products, print management solutions and project consulting.
Allegra Print & Imaging – Hamilton has two locations – 255 York Boulevard and 11 Hughson Street South – and is a member of Allegra Network LLC, one of the world’s largest print and graphic communications franchises linking more than 600 locations in North America and the United Kingdom.