March 2024

Postcard Printing – The Simple and Effective Print Marketing Secret

2024-03-25T13:47:53-05:00March 25th, 2024|Articles, Design, Direct mail, Printing and Copying|

Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website. If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, [...]

When To Replace Your Custom Vehicle Graphics

2024-03-07T14:17:17-05:00March 7th, 2024|Articles, Vehicle Graphics|

Whether your business is brick-and-mortar, mobile, or operates solely online, you can benefit from custom vehicle graphics on your vehicle or fleet of vehicles. When your marketing is on the move, more people are exposed to your business just by seeing your car in a parking lot or driving around. Ultimately, it is a low-cost [...]

February 2024

5 Tips To Make Your Trade Show Display Stand Out

2024-02-07T09:36:38-05:00February 7th, 2024|Articles, Signage, Trade Shows|

Want to grab the attention of potential customers and attendees at your next event? Trade show displays are a great way to accomplish this by showing off your brand and promoting your business. Top Tips For Your Trade Show Displays Whether it is your first event or you’ve attended tons of shows, make your next trade show [...]

January 2024

Direct Mail: Measuring Your Success

2024-01-30T12:02:03-05:00January 30th, 2024|Articles, Direct mail, Marketing|

Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your direct mail success – especially your return on investment, or ROI. Without measuring ROI or other metrics, such as response rate or conversion [...]

Create The Ideal Sign for Your Business

2024-01-22T09:27:58-05:00January 22nd, 2024|Articles, Marketing, Signage|

Create the ideal sign for the needs of your business with professional sign printing. Allegra makes it easy by offering an in-house sign department with every possible style of custom sign you can think of, along with affordable pricing and a straightforward design process. When it comes to the signs that are used to promote [...]

Think Flyers Are An Outdated Marketing Tool? Think Again!

2024-01-12T11:53:57-05:00January 12th, 2024|Articles, Marketing, Printing and Copying|

With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales [...]

How Can Promotional Products Boost Your Business?

2024-01-02T15:54:22-05:00January 2nd, 2024|Articles, Promo|

Promotional products offer a variety of benefits for your company like creating new business opportunities, showing appreciation to current customers and spreading brand awareness. In today’s digital world, it’s easy to overlook the importance of physical marketing materials. However, promotional products help your business stand out and offer your potential clients and customers a tangible [...]

December 2023

24 Marketing Ideas for 2024!

2024-01-30T12:03:37-05:00December 20th, 2023|Articles, Direct mail, Marketing, Promo|

Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing tips you can use right away! We’ve put together 24 marketing ideas for 2024 you can include in your marketing mix to help you meet all of your goals for the upcoming year: Determine the right media mix. You [...]

Key Marketing Materials Every Business Needs

2023-12-15T09:50:36-05:00December 15th, 2023|Articles, Marketing|

Every kind of small business is unique, from the industry they are in to their specific goals and values. Accordingly, their needs are just as varied – especially when it comes to marketing. Some will need multiple signage options while others need branded business forms for their daily operations; you may need a whole marketing [...]

Promote Your Business With Direct Mail Marketing

2023-12-11T13:01:29-05:00December 11th, 2023|Articles, Direct mail|

Connect With Your Audience With Direct Mail Marketing Although leveraging email and social media is a must, you don’t want to neglect the impact of direct mail marketing and printed materials. Alternative, “old-school” channels like direct mail are seeing a resurgence by startups and new businesses trying to get the attention of potential customers. Direct advertising mail campaigns [...]

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