Everybody likes packages; the anticipation of what’s inside, especially when it’s unexpected, creates an irresistible urge to rip that package open. In the world of the direct marketing, getting recipients to open what we send is job one.
For your next campaign, consider trying something called “lumpy mail.” Defined by the USPS as “mail that isn’t flat,” lumpy or dimensional mail produces higher response rates than regular flat mail and generates great word of mouth buzz.
One seasoned direct marketing professional encourages this kind of “outside the envelope” mailing.
“Creating immediate interest is critical in designing a successful campaign,” says Becky Quinlan, Direct Marketing Manager at Allegra Network. “Lumpy mail engages, starts conversations and gets noticed.
“With advances in digital printing technology and production,” Quinlan continues, “marketers can now create some truly unique mailings without breaking the budget.”
Some of our favorites include:
Want to try a lumpy mailing? Keep in mind that your list is more critical than ever in these campaigns. Make sure your mail is personally addressed to actual decision makers; you are investing extra time and expense with this campaign. The tighter the list, the better the payoff. And take the Postal Service’s advice to build extra time into the schedule for anything that’s out of the ordinary.
The first annual Twitter Dodgeball Championship will take place Saturday from 1:30 p.m. to 4 p.m. at Ancaster High School, and the Mohawk students organizing the event are urging spectators to get involved and influence the game through their tweets.
“Any spectators who come to watch it, they’ll be able to upload tweets and hashtag them,” said advertising student Lindsay Celeste, who is working on the event with two of her fellow students.
“And if they decide that they want to throw a few extra balls in the court, they can do that. Or if they want another team to join the game, they can join the game. So basically the audience has a say in what goes on in the actual game.”
Celeste, who is organizing the event for Special Olympics Hamilton as part of an end-of-semester assignment, said one of her fellow group members came up with the idea and it seemed like an interesting way to mix social media and dodgeball in order to raise money for a local organization.
“Unfortunately, Special Olympics Hamilton does not get funded because it’s a municipal organization,” said Celeste. “At the national level, Special Olympics does get funding.… So that’s basically why we’re helping them out.”
The event was titled the “first annual” Twitter Dodgeball Championship because Celeste and her fellow organizers are hoping to see students continue to organize it again in later years, depending on how this event goes.
Organizers are still accepting teams to participate in the event and interested parties are encouraged to email fellow organizer Kevin Junor at firstname.lastname@example.org. The deadline for team submissions is Wednesday at 8 p.m.
Tickets are $5 and all proceeds will be going to Special Olympics Hamilton.
Source: CBC Hamilton
Allegra’s FootPRINT Fund has proven to be a resounding success yet again, awarding as many as 30 non-profit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s marketing and print services. If you are a non-profit that could use our help in these ways we encourage you to apply for next year’s FootPRINT Fund.
Ancaster Discovery Gardens
Art Gallery of Hamilton
Big Brothers Big Sisters of Hamilton and Burlington
Community Transition Network
Crime Stoppers of Hamilton
Dundas Valley School of Art
Earth Day Hamilton-Burlington
Food4Kids Hamilton Halton Niagara
Giant’s Rib Discovery
Hamilton Car Seat Safety Coalition
Hamilton Out of the Cold
Hamilton Regional Indian Centre
Immigrant Women’s Centre
John Howard Society
Junior League of Hamilton Burlington
Juravinski Cancer Ctr (Bright Run).
Learning Disabilities Association of Halton
Living Rock Ministries
Mountain Kidz Klub
North End Breezes
Soroptimists Stoney Creek- Niagara
Special Olympics Hamilton
Spinal Cord Injury Ontario
Student Open Circles
Suicide Prevention Community Council of Hamilton
Urban Arts Initiative
Welcome Inn Community Centre
Congratulations to all of our 2013 recipients! Please remember all non-profit organizations can also use our Posters with Purpose program. The Posters with Purpose program does not require a formal application and is available throughout the year. It awards up to 50 full-colour, customized posters for any event. Please provide the print ready file and we will gladly print them for you. If you require help with the design we can also assist with that.
A primary concern of not-for-profits is strengthening the relationship with existing donors and supporters. Research shows that it usually costs less to retain and motivate an existing donor or volunteer than attract a new one.
Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection.
It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. According to current research, each of us is exposed to more than 5,000 messages per day. Of those, we only remember about four. And we don’t even remember those for very long. A large portion of those messages are coming through channels, media and devices that didn’t even exist 30 years ago. In fact, the Kiplinger Letters reports that today companies have at least 60 ways to reach customers.