Keeping your good customers satisfied surely has been the primary focus this year – and rightfully so. Have you done the same with your top employees? Everyone is impacted by economic cutbacks, including those whom you’ll count on for the turnaround.
Your ‘A’ Team
Most organizations were forced to take a hard look at their employee compensation and benefits packages this past year. And, scaling back on employee recognition programs does make economic sense when budgets are stretched thin.
However, it’s not an “all or nothing” proposition. Small indulgences can register big satisfaction when you want employees to be actively engaged in the long-term health of your organization. Non-monetary incentives work!
Research shows companies with high employee morale are:
• 56% more likely to have higher-than-average customer loyalty
• 50% more likely to have lower turnover
• 38% more likely to have above-average productivity
• 27% more likely to report higher profitability
What can you do to boost morale and retain invested, valuable employees?
• Employee newsletter – Don’t rely on the grapevine to deliver organizational updates. A company newsletter gives you a regular and “official” medium to distribute vital company information.
• Employee handbook – A professional environment inspires professional attitudes. Do the same issues surface repeatedly? Best to lay out company policy in an employee handbook.
• Business cards/logo apparel – At minimum, all employees should have business cards. Those who interact with customers and the public may best represent your business in logo apparel and feel more like part of the team.
Direct mail or email. Yellow Pages or banner advertising. Radio or newspaper. Sprinkle in the pressure to get into social media and it’s enough to make your head spin.
When divvying up your marketing dollars, how can you be sure you’ll end up with the right mix of strategies and tactics to sell, inspire or recruit?
Marketing involves some trial and error. The trick is to minimize the error by relying on the tried-and-true channels that are proven to generate the action you need.
The Wall Street Journal reported earlier this year that small businesses are now returning to direct mail marketing after experimenting with electronic strategies, like email, to trim costs last year.
What did these marketers learn? They discovered that their customers and prospects still respond to “snail mail” communications – when it’s done right.
So what’s “right”? For direct mail, personalization and relevant messaging have proven to lift response rates. As with any advertising medium, saying the right things to the right people at the right time is the killer combo.
Using a combination of communications strategies – print, electronic and in-person – will improve your odds of driving your key audiences to act. Remember: all customers are not created equal. Time and dollars should be more heavily skewed to those who generate the most income.
A complete analysis of your market opportunities, current customer profiles and marketing communications budget will all help to determine the right mix to help you reach your organizational goals.
Whatever the format (single sheet fold-over, multiple panels or multi-page), your brochure has a job to do – and that’s to sell an idea.
Solid design principles and creative flair aside, your brochure needs to say something. Here are a few tips that can help you to get your point across:
With the right focus, message and style, your brochures can say all the right things about your organization and inspire the actions you seek. If you have neither the time nor expertise yourself, consider outsourcing the work for professional and effective results.
Today’s conscientious printer quickly dispels any myths about print communication’s role in environmental misuse. Many “green” practices can be incorporated into everyone’s daily work routines, whatever the industry.
Here are a few ideas for around your office:
For your printing, publishing and marketing needs in Hamilton area contact a printer that is conscious of environmental challenges facing today’s businesses. Contact Allegra Hamilton. We will lhelp you put your “green thumbprint” on the environment.