Service & Product Updates
Direct Mail Fast Facts
Direct mail remains one of the most effective marketing methods. A recent study revealed*:
- 72% of adults said they have replied to direct mail pieces that contained a “buy one, get one free” offer.
- 63% of people have responded to direct mail that offered a percentage discount on a purchase.
- 85% of women age 25-44 read direct mail.
For new ideas involving marketing initiatives contact Allegra Hamilton at 905-528-2999.
* Source: Vertis Communications
Printing services for the legal community
Your days are packed. Meetings, mediations, trial dates – the last thing you should have to worry about is whether your critical documents will look good and be ready on time for the court. With over fifteen years of experience serving the legal industry, we understand your specific needs and can handle all the details. Fast and friendly, we’re conveniently located right around the corner from the John Sopinka Courthouse in Hamilton.
Important trial coming up? We’ll copy your legal brief, make volume reproductions in black and white or colour. We can handle multiple outputs from CD or digital files, too. Enlarge critical evidence photos into large-format banners or posters for courtroom displays that really add impact and clarity to your court case. Our whiteprint copier can handle your tightest deadline on-demand. Full bindery services with cerloxing, hole punching, coil binding, tabs, poster mounting and more will help you present a well-organized brief. We are cost-effective, and, of course, confidentiality is always assured.
As a full service printer, we also handle stationery needs from letterheads, business cards and envelopes to memo sheets and account sheets for lawyers, accountants, mediators and other professionals. With one stop you can meet all your legal printing demands. Contact the experts at Allegra today.
Allegra offers blueprint copies and printing in Hamilton
Allegra Print & Imaging, Hamilton has enhanced its printing capabilities yet again with the addition of Blueprint Output and Reproduction services. Large-scale documents like architectural drawings, construction drawings, landscape designs, construction site plans and more can now be printed from PDF or PLOT files or scanned and converted to digital files for archiving and future printing.
“Our service offerings continue to expand to meet the needs of our increasing client base and their demand for diverse printing capabilities and solutions,” said Gasper Lipari, Vice President of Allegra. “This is an extension of our full colour, wide format capabilities offering over-sized signs, posters and indoor/outdoor banners.”
Allegra Print & Imaging is among the most advanced and diversified printing companies in the Greater Hamilton area and serves more than 1,000 businesses and organizations. Lipari is known for his innovative business practices and commitment to offering clients one-stop shopping. Now with blueprint copying and printing services, the bar in Hamilton, Ancaster, Burlington, Stoney Creek and Waterdown area is being raised once again.
In addition to the new blueprinting services (copying, scanning and printing), the company features full-colour printing, graphic design services, short-run digital colour printing, high-volume copying and complete binding services along with mailing services, promotional products, and project consulting. Contact us for help with your next project or for a competitive quote.
Get Personal: Direct Mail Connects.
With all of the available options – print and electronic – direct mail remains the #1 choice in top direct marketers’ bag of tricks. For both B2B and B2C communications, direct mail carries many advantages unmatched by other forms of direct advertising.
Direct mail continues to provide measurable results and noteworthy ROI, thanks to its flexibility in format and ability to deliver targeted, personal and lasting messages. To be successful, apply the following principles of direct response communications:
• Target your audience
• Craft a worthy offer
• Include a call to action
• Provide a response vehicle
YOUR LIST
Your list can make or break your direct mail campaign. If you are not talking to the right person, the message you deliver – no matter how specific – will be meaningless. One of your most valuable business assets is your “house” list. Why? Customers cost less. It costs eight times more to obtain a new customer than retain an established one. Your house list is five to 10 times more likely to respond to your campaign than any other list. And, it’s free. You own the data, so you can use it as you like without incurring additional costs.
YOUR OFFER
Once you have your targeted list, choosing the right offer to appeal to your audience may take some time and testing. One of the top 10 mistakes with direct mail is not making a specific offer or request – and expecting the recipients to determine what they’re supposed to do.
YOUR CREATIVE
After settling on the offer, it’s time to choose a format. Which is best? It will depend upon your campaign objective. The primary formats include: postcard, self-mailer, letter, package with multiple elements, and dimensional enclosure.
Your brand, image, message and of course, budget, will help bring focus to the creative development of your direct mail, both in look and copy. With all of the pieces in place, your direct mail campaigns will deliver results.
For direct response planning, printing and mailing, see your Allegra Print & Imaging Hamilton professionals today.
Put a Trade Show to Work for You.
According to the Center for Exhibition Industry Research in Chicago, 77 percent of executive decision-makers found at least one new supplier at the last trade show they attended.
Trade shows provide a prime opportunity to make sales, build relationships and collect qualified leads. Getting the best return on your investment in terms of time away from your business, materials and participation costs takes some planning.
To maximize the value of your next trade show, consider the following:
CHECKLIST: WHAT TO DO BEFORE YOU GO
Set Goals – Have a plan outlined – strategic and tactical – with measurable goals. Are you introducing a new product or prospecting for new business?
Develop a Follow-Up Plan – Have a “lead fulfillment” system in place. By preparing your materials before you leave, it will help to ensure timely follow up. Industry statistics reveal that 89 percent of exhibitors go with the intention of gathering leads, but only 21 percent of the leads are given proper follow up.
Identify Your Audience – Many trade shows are connected to annual meetings and conventions. Request the organizer’s mailing list, though it may be more extensive than you need. Narrow it to your target audience.
Build Pre-Show Interest – Create “buzz” in your participation prior to the show and target your pre-show mailing. For example, you could send red cards to customers and yellow to prospects and invite them to return the card at your booth for a special gift.
Choose Staff – Your staff should be readily identifiable through dress, presenting a professional, enthusiastic and unified image. Encourage personal goals and have rewards for a job well done.
Select Print Materials – Gauge quantities of business cards, brochures and flyers you want to have on hand. Set out flyers for general distribution; save your high-quality brochures that show off your capabilities for qualified leads. Build in a reason for further contact.
Pick Premiums – Your giveaways should be memorable and naturally complement your marketing message. It’s best if they are used as a thank-you for participating in a demonstration or survey. Avoid leaving them out on a table for anyone to take. You’re trying to reach customers and prospects, not the masses.
For a coordinated look in signs, banners, collateral and cards, consult Allegra Print & Imaging Hamilton before your next trade show. We produce and deliver trade show displays and trade show marketing materials in the Golden Horseshoe area including Hamilton, Burlington, Ancaster, Flamborough, Grimsby, Waterdown and Stoney Creek. Contact us today for a quotation on your next trade show project.
