The call came to Allegra from Mohawk College’s Advertising Program Coordinator Wayne Aubert. He advised that his students were collecting toys for Mountain Kidz, a community group based out of Eastmount Community Centre, and that donations were falling short while demand for services was up.
The initial goal was to raise 150 toys and the Advertising program students were working hard with fundraising efforts and donation drives to achieve that goal.
When Allegra learned about the toy drive, the employees stepped up to help. Mountain Kidz is a past recipient of Allegra’s FootPRINT Fund, so the Allegra employees were well aware of the good work that Mountain Kidz does for the community.
In a short time, the employees raised almost 30 toys to be added to the Mohawk Advertising students’ efforts.
In the end, Mohawk’s Advertising program raised almost 300 toys; far surpassing their initial goal.
Kathy Archer, Founder/Director of Mountain Kidz, had advised that even with the surplus of toys, the toys went quickly. Requests for help from the community grew in recent weeks leading up to Christmas, and gifts were distributed to needy children at a Christmas dinner with three seatings, family hampers, and other outreach activities.
“Thank you for helping me help the families in need, most of the families this year are out of work or laid off or working minimum wage jobs to make ends meet, “ advised Kathy Archer.
Allegra is proud to serve the Golden Horseshoe area of Southern Ontario, and we recognize that our business can only remain as strong as the community we serve. So we are committed to educating our customers about print and graphic communications techniques that will make the most of your messages, and your resources.
We are especially dedicated to helping charities, schools, healthcare institutions, trade and business associations, and other nonprofit organizations – whether to attract volunteers, generate funding, or make other contributions. Faced with increasing competition, they must strengthen their visibility and name recognition to effectively serve our community, and we are happy to support their efforts.
If you represent a local nonprofit organization, please contact us to see how we can help you.