eBlast Email Marketing

Email messaging is one of the most powerful complementary methods of marketing that you can use to communicate with your website visitors, prospects and existing customers. Not only can it improve your direct sales, but also increase your credibility and provide referrals. Allegra’s eBlast service is dedicated to one thing: providing you a fast, reliable, and easy way to communicate with your customers and prospects. Doing your own mailings can be full of obstacles since many ISPs have very strict restrictions on how their servers may be used. Here are a few of the benefits of using Allegra’s eBlast email marketing services:

1. No more blocked deliveries
2. No more server configuration hassles
3. No more problems with dynamic IP addresses
4. No more guessing whether your emails went through
5. We custom design your e-blast message template.
6. We manage your mailing list and keep it clean.
7. Detailed online campaign reports: graphs and reports to show you how many emails got delivered, how many people opened your email, what percentage clicked inside of it.
8. Bounced emails processing: we’ll automatically determine if we should retry or permanently clean them from your list.
9. Subscription and unsubscription management: we’ll show you who unsubscribed from your list, and make sure they don’d get accidentally added to the list later.
10. Your mailing list only stays with Allegra – we will not share it with third parties and will not send our own marketing emails to your clients.

For all your emailing needs, Allegra’s eBlast service is your one-stop solution. Let Allegra Hamilton take care of your next email marketing campaign – contact us today.

COMMON QUESTIONS AND ANSWERS

Why is my email message ending up in SPAM box?

One of the major benefits of email marketing is that email itself is free, but obviously this is the same reason why spam has become so popular and so frustrating. With spam come spam filters and with spam filters comes the blocking of legitimate emails. Sending any form of email campaign, newsletter or another commercial message to a list of email addresses will always subject your message to spam filtering. Having a double-opt-in signup in your mailing list reduces the odds of your message being marked as SPAM by the actual receipient.

Can I improve my campaign’s “opened” rate?

Spam filters “rank” each incoming email by a number of different criteria. When an email rates above a certain level (eg. 10 spam points), it is flagged as spam and immediately deleted. To help your emails not to get flagged as spam, avoid using words such as ‘Free’, ‘Discount’, ‘Save’, ’50% OFF’, etc within the subject line and the content of your email. Your readers will also more likely open messages with subject lines not containing keywords usually associated with spam emails. There are other ways to improve your emails so they don’t get accidentally marked as spam both by spam filters and your readers. Contact Allegra for help with your next eMarketing campaign.

Do I need to include the “Unsubscribe” link in my emails?

Every e-newsletter or commercial email message you send out should contain a way for the receipient to unsubscribe. Not doing so is illegal in many countries and can be an instant sign of spamming. Your contact information (i.e. Website, Email, Phone and Street Address) should also be present, as it increases confidence in your email, and allows a potential customer to easily contact you if necessary.