Help Centre - Tips & Techniques :: Allegra Print & Imaging :: Hamilton Ontario :: Next Day Printing, Copying, Graphic Design, Electronic Publishing, Mailing

HELP CENTRE: TIPS & TECHNIQUES Below are ten top guidelines to consider when developing your next communications project: Market Regularly – It takes 7-12 impressions to turn a prospect into a customer. Build your business and customer base with regular mailings or communications that keep you top of mind. Use Colour – The addition of colour increases reader retention by 90%, and outsells black and white documents by an impressive 80%. How can you afford not to add colour to your print materials? Color at Less Cost – Alternatives to full-colour process include 1- or 2-colour. You can also mix two spot-colour inks to create a third colour for free, when those two are laid over one another. Paper Stock and Font – Use the right elements to complement your print materials. Paper stock in cool colours with sans serif type will suit formal business-related materials. Paper stock and ink in warm colours with italic type suggests a more personal tone, ideal for your invitations or note cards. Print Management – As much as 35% of company literature is thrown out as obsolete. We can save you time, money, and energy with print management services customized to your needs. Personalization – Customizing a piece can increase your response rate from less than 1% to 50% or more. Consider personalizing your next newsletter or direct mail campaign for extra effectiveness. Image Resolution – Use the appropriate resolution for all of your images, from Internet graphics at 72 dpi to printed images of at least 300 dpi. Original image size can be reduced, but not increased. Proofreading – 78% of small businesses use printed materials most often for their marketing. Be sure to proofread your documents, and partner with Allegra to create flawless print communications. Avoid Distractions – Overuse of capitalization, bolding, and reverse type can slow your readers down by as much as 10 percent. Utilize effective design and layout to help optimize your message. Ask Allegra! – We have years of expertise, here to help you get your message out the right way, to the right audience – from quick copies, to direct mail, to a total marketing communications solution.		FILE TRANSFER We’re ready to get to work. Please Click here to transfer your files to us. REQUEST A QUOTE Whenever it’s convenient (day or night), let us know what we can do for you. Click here to give us your project specs, and we’ll give you a response in 24 hours.


ONLINE TOOLS & DOWNLOADS Step-by-step tutorials and useful downloads to make file preparation and transfer fast and easy. ...more...	TIPS & TECHNIQUES Top ten guidelines to consider when developing your next communications project. ...more...	FREQUENTLY ASKED QUESTIONS “How do I....” Get answers to the most frequently asked questions. ...more...