Direct mail remains one of the most effective marketing methods. A recent study revealed*:

• 72% of adults said they have replied to direct mail pieces that contained a “buy one, get one free” offer.
• 63% of people have responded to direct mail that offered a percentage discount on a purchase.
• 85% of women age 25-44 read direct mail.

For new ideas involving marketing initiatives contact Allegra Hamilton at 905-528-2999.

* Source: Vertis Communications

Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way.

Keeping costs in line with your budget is easier than you think. It’s best when your print
communications provider can be involved in the up-front planning, including the graphic
design.

Here are a few simple guidelines that will help you to keep your printing costs in check:

• Stick with standard finished sizes to reduce paper waste and minimize your costs.
• Be careful when using bleeds, that is, color or images that run to the edges of the paper.



• Sometimes they require larger sheets that need to be trimmed, meaning higher costs and longer production time.
• Use color to print a large quantity of “shells.” Then, customize the text as your projects come up throughout the year with one color of ink.
• Similarly, spread the cost of color between several jobs. For example, design a series of brochures that share the same colors, and print them at the same time. It can be cheaper than paying separate set-up charges for each.
• Before placing a special order, ask if there is a paper stock in inventory that might be right for your project.

For more cost-saving tips on printing and copying, see the pros at Allegra Hamilton today.