Every second counts, they say. Thankfully in most business environments, evaluating success or failure by a single moment is the exception and not the rule. When it comes to your print communications, there are ways for you to save time without cutting corners.

A SINGLE SOURCE

Missed deadlines. No accountability. Details overlooked. All tend to go hand in hand with projects that are divvied up to multiple vendors.

In addition to cost savings, using a single source for designing, printing and mailing also saves time. With one point of contact, project management becomes a whole lot more manageable. The process becomes seamless, you know who’s responsible and who’s going to deliver.

Look to us to handle your jobs from start to finish. And put your time to better use.

THE NEED FOR SPEED

For all businesses, time is money. Technological advancements have made it easier, faster and cheaper to get your hands on a high-quality printed product. The source: digital printing. In contrast to traditional offset printing which uses a press to lay ink on paper, digital printing is like an extremely high-quality color copier.

Digital goes directly from the computer to the printer and takes just minutes. Because it does not require film, plates and other pre-press preparations of offset printing, the time and cost savings is significant.

DESIGNED TO SAVE

When you are designing your materials on computer disk and/or providing a digital file, we’ll output a sample to verify the accuracy of the layout and any color separations.

Also, make it a time- and money-saving habit to complete your revisions before you turn over your layout or digital files.

Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way.

Keeping costs in line with your budget is easier than you think. It’s best when your print
communications provider can be involved in the up-front planning, including the graphic
design.

Here are a few simple guidelines that will help you to keep your printing costs in check:

• Stick with standard finished sizes to reduce paper waste and minimize your costs.
• Be careful when using bleeds, that is, color or images that run to the edges of the paper.



• Sometimes they require larger sheets that need to be trimmed, meaning higher costs and longer production time.
• Use color to print a large quantity of “shells.” Then, customize the text as your projects come up throughout the year with one color of ink.
• Similarly, spread the cost of color between several jobs. For example, design a series of brochures that share the same colors, and print them at the same time. It can be cheaper than paying separate set-up charges for each.
• Before placing a special order, ask if there is a paper stock in inventory that might be right for your project.

For more cost-saving tips on printing and copying, see the pros at Allegra Hamilton today.