FOR IMMEDIATE RELEASE
Program helps businesses prosper through current economic downturn
Hamilton, ON – Allegra Print & Imaging – Hamilton has launched an innovative program to help small to medium-sized businesses and non-profit organizations define and differentiate their services or products to ensure they prosper during the current economic malaise.
“Our Brand Builder™ program is designed to revitalize and re-energize organizations with a structured brand-building process,” say partners Dave Knox and Gasper Lipari. “All too often businesses and non-profits spend money on marketing and communications without a clear understanding of what makes their product or service unique. Our program ensures dollars are spent wisely, and in a focused manner.”
Allegra has partnered with Gordon Green, a former advertising agency owner who has more than 20 years’ experience working an array of organizations large and small. Green developed the three-step Brand Builder™ program – Define. Differentiate. Go! – to help business owners and non-profit agencies look at their product or service through the eyes of their customers, employees and the public.
“If you and your employees don’t have a clear understanding of what your brand stands for, how can you expect others to buy into it?” says Green.
“Marketing strategies have a much greater impact when they are highly focused. Allegra is demonstrating this principal by identifying a need in the business community, then delivering a new initiative like Brand Builder™ to meet the need. This clearly sets Allegra apart from other printing companies.”
Green says the program is designed to make it easy for business owners and managers, who are often stretched to the limit. “The initial step is a brand audit, which requires a commitment of three to four hours by key decision makers in the business. After that, we pretty much do the rest.”
Brand Builder™ clients receive a comprehensive brand and marketing strategy, which can be fully implemented and effectively managed by Allegra’s in-house marketing team.
Allegra is also offering complementary Lunch-and-Learn sessions this spring to introduce business owners and non-profit organizations to strategies for building stronger brands during the tough economic times that lie ahead. “Our Lunch programs are focused on areas that our customers have identified,” says Knox. “It will include ideas for creating and building strong business brands, maximizing marketing budgets, and using strategic community giving to build goodwill with customers and the community.”
“The addition of the Brand Builder™ program closes the loop and makes us a true marketing partner with our clients,” adds Lipari.
For a complementary Brand Builder™ consultation, or to enroll in a Lunch and Learn session, please call 905-528-2999 or email Allegra (info available on CONTACT page of this website.
Allegra Print & Imaging - Hamilton features traditional and advanced printing technologies including offset printing, digital printing, high volume black & white and colour copying, binding, graphic design, signs, posters and banners, mailing services, website design and hosting, promotional products, print management solutions and project consulting.
Allegra Print & Imaging – Hamilton has two locations – 255 York Boulevard and 11 Hughson Street South – and is a member of Allegra Network LLC, one of the world’s largest print and graphic communications franchises linking more than 600 locations in North America and the United Kingdom.