Allegra Print & Imaging, Hamilton has enhanced its printing capabilities yet again with the addition of Blueprint Output and Reproduction services. Large-scale documents like architectural drawings, construction drawings, landscape designs, construction site plans and more can now be printed from PDF or PLOT files or scanned and converted to digital files for archiving and future printing.

“Our service offerings continue to expand to meet the needs of our increasing client base and their demand for diverse printing capabilities and solutions,” said Gasper Lipari, Vice President of Allegra. “This is an extension of our full colour, wide format capabilities offering over-sized signs, posters and indoor/outdoor banners.”

Allegra Print & Imaging is among the most advanced and diversified printing companies in the Greater Hamilton area and serves more than 1,000 businesses and organizations. Lipari is known for his innovative business practices and commitment to offering clients one-stop shopping. Now with blueprint copying and printing services, the bar in Hamilton, Ancaster, Burlington, Stoney Creek and Waterdown area is being raised once again.

In addition to the new blueprinting services (copying, scanning and printing), the company features full-colour printing, graphic design services, short-run digital colour printing, high-volume copying and complete binding services along with mailing services, promotional products, and project consulting. Contact us for help with your next project or for a competitive quote.

When used intentionally and thoughtfully, colour can go a long way in defining your print communications, and subsequently, your business or organization.

When it comes to influencing buying decisions, appealing to your customers’ emotions rather than their logic does yield the best results. All of our senses are heightened when a purchase is on the line. When you’re using print communications to motivate, sight moves to the forefront. Connecting to your customers’ sense of sight can be greatly enhanced by adding colour.

According to a recent study, people make up their minds within 90 seconds of their initial interactions with either people or products. About 62 to 90 percent of product assessment is based on colour alone.

To find out more about how using colour can benefit your business, contact Allegra Print & Imaging at 905 528-2999. We’re serving Hamilton, Burlington, Ancaster, Dundas, Flamborough, Waterdown and Stoney Creek areas.

With all of the available options – print and electronic – direct mail remains the #1 choice in top direct marketers’ bag of tricks. For both B2B and B2C communications, direct mail carries many advantages unmatched by other forms of direct advertising.

Direct mail continues to provide measurable results and noteworthy ROI, thanks to its flexibility in format and ability to deliver targeted, personal and lasting messages. To be successful, apply the following principles of direct response communications:

• Target your audience
• Craft a worthy offer
• Include a call to action
• Provide a response vehicle

YOUR LIST

Your list can make or break your direct mail campaign. If you are not talking to the right person, the message you deliver – no matter how specific – will be meaningless. One of your most valuable business assets is your “house” list. Why? Customers cost less. It costs eight times more to obtain a new customer than retain an established one. Your house list is five to 10 times more likely to respond to your campaign than any other list. And, it’s free. You own the data, so you can use it as you like without incurring additional costs.

YOUR OFFER

Once you have your targeted list, choosing the right offer to appeal to your audience may take some time and testing. One of the top 10 mistakes with direct mail is not making a specific offer or request – and expecting the recipients to determine what they’re supposed to do.

YOUR CREATIVE

After settling on the offer, it’s time to choose a format. Which is best? It will depend upon your campaign objective. The primary formats include: postcard, self-mailer, letter, package with multiple elements, and dimensional enclosure.

Your brand, image, message and of course, budget, will help bring focus to the creative development of your direct mail, both in look and copy. With all of the pieces in place, your direct mail campaigns will deliver results.

For direct response planning, printing and mailing, see your Allegra Print & Imaging Hamilton professionals today.