When used intentionally and thoughtfully, colour can go a long way in defining your print communications, and subsequently, your business or organization.

When it comes to influencing buying decisions, appealing to your customers’ emotions rather than their logic does yield the best results. All of our senses are heightened when a purchase is on the line. When you’re using print communications to motivate, sight moves to the forefront. Connecting to your customers’ sense of sight can be greatly enhanced by adding colour.

According to a recent study, people make up their minds within 90 seconds of their initial interactions with either people or products. About 62 to 90 percent of product assessment is based on colour alone.

To find out more about how using colour can benefit your business, contact Allegra Print & Imaging at 905 528-2999. We’re serving Hamilton, Burlington, Ancaster, Dundas, Flamborough, Waterdown and Stoney Creek areas.

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