Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keywords or phrases relevant to their target market, while content sites commonly charge a fixed price per click rather than use a bidding system.
One of the most widely used PPC advertising systems is Google AdWords, and Allegra can help you implement this important marketing strategy. Google AdWords is a service that lets you create and run ads for your business, quickly and simply. No matter what your budget, you’ll only pay when people click your ads.
AdWords ads are displayed along with search results when someone searches Google using one of keywords specified by you. Ads appear under ‘Sponsored links’ in the side column of the Google search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
If you’d like to start advertising and you’re looking for an agency or individual to help, consider talking to Allegra. We’ll explain your options so you can make a solid decision.