Personal URLs

With custom Web addresses, you can deliver a personal and powerful fulfillment experience unique to each prospect … and increase the overall R.O.I. of your direct mail campaigns. Studies show that using PURLs with a relevant message can increase response rates two to five times.

PURLs combine the high impact and quality of a direct mail campaign with the speed, accessibility, convenience, and economy of Internet response and fulfillment. When you only get one chance to make a first impression, using print and online technologies to deliver an easy and convenient buyer experience sets you apart and makes you instantly more memorable.