Web analytics is the measurement, collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.
Find out how many people visited your website, how long they stayed, and what they clicked on. Measure conversion rates, such as newsletter sign ups, or products purchased. The resulting information allows you to better target your audience, improve user experience and increase your return on investment.
Web analytics can also be used as a tool for business and market research. Estimate how traffic to a website changes after the launch of a new advertising campaign, or gauge traffic and popularity trends, which is useful for market research.
Contact Allegra today to find out how web analytics can help grow your business.