As a professional services provider, you know that your firm needs a constant flow of patrons in order to be successful. And in today’s tough economic climate, you can’t just depend on new clients to find your company. You have to take the initiative to actively attract new clients and retain current ones, too.

Effective marketing programs are now more important than ever for all professional service companies. But you may not feel fully qualified to start making ever more complex marketing decisions. This guide was developed to help you get your marketing efforts off on the right foot.