If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]
Branded promotional products are a great way to engage your audience during a marketing campaign, and can even generate multiple impressions long after your campaign is over. With summer around the corner, it's the perfect time to think about how you can incorporate seasonal promotional items into your summer marketing campaign. When choosing your promotional [...]
Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in [...]
Events and trade shows are a great way to showcase your brand and what it has to offer, but it can be difficult to stand out when competing with hundreds of other businesses in a sea of people. Here a few simple ways you can incorporate print communications to attract the attention of attendees and [...]
Vehicle advertising has been around for over a century. One of the first to use vehicles for advertising was Milton Hershey, who painted his now famous Hershey logo to the side of a vehicle for advertising. Today, the process looks a little different (no permanent paint involved), but the original benefits of vehicle advertising are [...]
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of [...]
2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 Pantone Color Of The Year: Living Coral If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color [...]
With a new year ahead of us, there is no better time to start building an email list, or improve the one you already have. To help you get started, try implementing one of these five simple strategies: Exclusivity When building your promotional email list, inform potential subscribers of how they will benefit from submitting [...]
Interior glass is becoming increasingly popular in office spaces for a variety of reasons. It can give the appearance of a larger space, fill rooms with natural light, and encourage a collaborative work environment. That being said, if you have interior glass in your office space, make sure it complies with the applicable building code [...]
So you’ve attracted a prospect to your website – great start! Now you need to keep them there. Luckily, with great web design, this is achievable. But as with most things, web design evolves; and to ensure you’re gaining the most ROI from your visitors, your website should evolve also. Here are 4 web design [...]
