Early Bird 2016 Calendar Sale
2016 Calendars are here. Order early and save. Please use the contact form below to request more info by email, or call 905-528-2999. Click on the image to see the larger image. More Info Request
August 2015
March 2015
Even better together
Perhaps you’re partial to print communications or devoted to digital marketing. Smart marketers don’t limit themselves to one or the other; they employ both for peak performance. In fact, 76% of small businesses say their ideal marketing mix is a combination of print and Web-based efforts. Multi-media marketing programs produce better results than single-media campaigns [...]
July 2014
Why people love mail
Each of us interacts with media in a variety of ways, making a multi-channel mix always most effective. Those that like a printed piece most appreciate knowing they can pick it up when they like, set it down, and reference it easily again and again. Reasons for Preferring Postal Mail over Email/Online
6 reasons why mail rocks a multi-channel campaign
Digital did not kill the direct marketing star — a.k.a. mail — as some might have predicted a few short years ago. Recent research reports indicate that direct mail is experiencing a resurgence among marketers as a go-to channel for driving response – the primary objective of direct marketing. There’s no denying its strengths. According [...]
March 2014
The Smart Marketer’s Guide to Lead Generation
Setting the Stage for Lead Gen: Understanding Today’s Buyer The digital explosion of the past several years has caused a significant shift in consumer behavior and dramatically altered the way buyers and donors decide how and where to spend their money. With the wealth of materials available online via search engines and social networks, your [...]
Announcing the 2014 FootPRINT Fund Recipients
Announcing the 2014 FootPRINT Fund Recipients Allegra’s FootPRINT Fund is set to be a resounding success yet again, awarding as many as 29 non-profit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s [...]
January 2014
The Complete Guide to Customer Growth
Getting to the Aha Moment: How to know and grow your best customers As technology expands our available channels of communication, it’s easy to lose sight of the basics of customer growth and retention. It’s good to remember that, as much as things are changing, successful marketing still comes down to getting the right message [...]
September 2013
Marketing for Hamilton – Burlington SPCA
The Hamilton - Burlington SPCA (HBSPCA) is a non-profit animal welfare organization dedicated to the prevention of cruelty to animals. Their mandate includes animal protection, advocacy, adoption and education. They operate a no-kill shelter and offer a wide range of services. They are not a government organization and rely on public donations, legacies and fundraising [...]
July 2013
New Signs for Earth Day Hamilton-Burlington
Earth Day Hamilton-Burlington has one mission, to improve the environment by providing hands-on education covering a wide range of environmental issues to local youth and the community. Their goals are to: Raise awareness about environmental issues, encourage people to act, provide accessible programs and events and inspire youth. They host an annual Tree Planting Festival [...]
Crime Stoppers Hamilton Receives Posters and a Banner
Crime Stoppers is a non-profit organization recognized globally for their countless efforts in promoting public safety and the relentless pursuit of criminal offenders. The organization’s main goal is bringing resolution to unsolved crimes. Crime Stoppers Hamilton launched a new campaign this year and requested our assistance through the FootPRINT Fund program. The “Be a hero” [...]