5 Easy Steps to More Foot Traffic
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July 2013
April 2013
Pushing the Envelope on Direct Mail
Everybody likes packages; the anticipation of what’s inside, especially when it’s unexpected, creates an irresistible urge to rip that package open. In the world of the direct marketing, getting recipients to open what we send is job one. For your next campaign, consider trying something called “lumpy mail.” Defined by the USPS as “mail that [...]
Allegra to Participate in Twitter Dodgeball for Special Olympics Hamilton
Twitter and dodgeball — an unlikely pair, but several Mohawk College advertising students have thrown them together in order to raise money for Special Olympics Hamilton. The first annual Twitter Dodgeball Championship will take place Saturday from 1:30 p.m. to 4 p.m. at Ancaster High School, and the Mohawk students organizing the event are urging [...]
ALLEGRA RECEIVES TOP AWARD FOR SALES EXCELLENCE
HAMILTON, ON., April 2, 2013 – Dave Knox and Gasper Lipari, owners of Allegra in Hamilton, were recently honoured by Allegra Network with the franchise system’s prestigious 2012 Sales Excellence Award. The recognition is earned by the top 10 percent in the international network. “Teaming with local businesses and nonprofits to help them reach their [...]
March 2013
Announcing the 2013 FootPRINT Fund Recipients
Announcing the 2013 FootPRINT Fund Recipients Allegra’s FootPRINT Fund has proven to be a resounding success yet again, awarding as many as 30 non-profit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s [...]
February 2013
Thank you for your applications
Thank you to all the groups who applied this year. We have received quite a few applications this year and we are sorting through them. We will announce the recipients on March 1st. Good luck to you all!
Not-for-Profit Solutions: Strengthening Relationships with Donors and Supporters
A primary concern of not-for-profits is strengthening the relationship with existing donors and supporters. Research shows that it usually costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from [...]
5 Marketing Must-Haves
Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? The answer to these questions depends a lot on your situation, your target audience and how they buy; not to mention your relative [...]
The Ultimate Direct Mail Marketing Guide
The Ultimate Direct Mail Marketing Guide: It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. According to current research, each of us is exposed to more than 5,000 messages per day. Of those, we only remember about four. And we don’t even remember [...]
Event Marketing Guide
Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t [...]