According to recent research, consumers receive 5,000 messages a day from more than 60 different communications channels. If you use only one channel, you’re getting lost in that clutter. But with cross-channel marketing, you improve your odds of being noticed … and inspiring the right actions. While multi-channel marketing means communicating with customers through more [...]
Christmas Window Display Competition Please vote for our Hughson St. window between November 24th and December 7th More info Please vote through one of the following options!! Email: [email protected] twitter: @DwntwnHamBIA Facebook: DowntownhamiltonBIA
Want to attract more attendees to your next convention, seminar, trade show or fundraising outing – and learn more about them at the same time? Follow these four steps. Step 1: Know your audience. Some of your audience will immediately plan to attend; the rest will need different levels (and types) of convincing. Creating a database segmented by interest [...]
1. Talk To Other Entrepreneurs. Talk to them about how they started a marketing program. You are not the first person to do this. Others have gone before you and are usually willing to share their experiences. Lessons can be learned and costly mistakes avoided. 2. Don’t Get Overwhelmed. Acquire a basic understanding of marketing [...]
As a nonprofit, you probably don’t have a budget large enough to include all the marketing staff you could use. So this guide is designed to help you ensure your marketing campaigns are effective not only in raising funds, but in building the relationships that keep donors engaged as active supporters.
As a nonprofit organization, your day is spent taking great care of your donors and supporters. Sometimes, that means you have little time left over at the end of the day to take care of your own organization ... and bring in new donors or supporters. The good news is there are tested and proven [...]
1. Know Your Target Audience. Understand members of your target group thoroughly, including their attitudes toward the services you offer (e.g., is the purchase of your product or service important, fun, or a necessary evil?). What motivates them, excites them, and makes them want to come back? Be honest and clear about your target group. [...]
This planning document is intended to help nonprofit organizations conduct an audit of your current marketing communications, as well as your goals for the year. Sit down with the decision makers in your organization and review these questions. Once completed, you should have the information needed to create a comprehensive marketing plan. If you need [...]
Hamilton & District Extend-a-Family run programs that help children with special needs form lasting friendships, experience community interaction and learn social skills. They strive to identify and reduce barriers to support for families of children with special needs. The group regularly participates in information sessions and volunteer fairs within Hamilton to raise awareness and recruit [...]
Learning Disabilities Association of Halton provide assistance to people with learning disabilities and their families. They offer information, parent support and tutoring programs. Having served the Halton area for over twenty five years it made sense they start serving the Hamilton area as well when the local chapter disbanded five years ago. This year they [...]