December 2018

5 Ways To Build A Promotional Email List

2019-04-29T10:15:23-05:00December 31st, 2018|Articles, Direct mail, Internet, Marketing|

With a new year ahead of us, there is no better time to start building an email list, or improve the one you already have. To help you get started, try implementing one of these five simple strategies: Exclusivity When building your promotional email list, inform potential subscribers of how they will benefit from submitting [...]

Enhance Your Glass Office – And Make It Safe!

2019-04-16T10:57:33-05:00December 4th, 2018|Articles, Design, Signage|

Interior glass is becoming increasingly popular in office spaces for a variety of reasons. It can give the appearance of a larger space, fill rooms with natural light, and encourage a collaborative work environment. That being said, if you have interior glass in your office space, make sure it complies with the applicable building code [...]

4 Web Design Trends For 2019

2019-04-16T10:58:03-05:00December 3rd, 2018|Articles, Design, Internet, Marketing, Uncategorized, Web, Web Design|

So you’ve attracted a prospect to your website – great start! Now you need to keep them there. Luckily, with great web design, this is achievable. But as with most things, web design evolves; and to ensure you’re gaining the most ROI from your visitors, your website should evolve also. Here are 4 web design [...]

November 2018

3 Ways To Bond With Millennials Through Print Communications

2018-12-20T23:23:42-05:00November 27th, 2018|Articles, Direct mail, Marketing, Printing and Copying|

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not [...]

4 Reasons To Include Direct Mail In Your Next Multi-Channel Marketing Campaign

2019-04-16T10:58:59-05:00November 16th, 2018|Articles, Direct mail, Marketing, Printing and Copying|

As the digital space increasingly expands, marketers are provided overwhelming opportunity to reach their audiences online; and with tools like Google Ads, the process can be pretty simple. However, if you’re thinking about shifting your entire marketing strategy to digital – you should probably reconsider. Here’s why direct mail belongs in your next multi-channel marketing [...]

Miss Out On Our Latest Webinar? Learn How You Can Fast-Track Your Great Ideas

2018-11-12T10:53:32-05:00November 12th, 2018|Articles, Marketing|

Allegra Marketing Print Mail hosted speaker Carla Johnson, world-renowned storyteller and author of Experiences: The 7th Era of Marketing, for our latest webinar: “How to Fast-Track Great Ideas … and Make Them Stick.” While there are people who seem to effortlessly come up with great ideas on the spur of the moment, there’s no special [...]

October 2018

With 5 Seconds To Get My Attention, It’s Time To Get Creative

2018-10-31T09:06:40-05:00October 31st, 2018|Articles, Design, Marketing, Web|

With just five seconds — or less — to catch a prospect’s interest, you must first get them to notice you. One of the best ways to accomplish this is through the use of eye-catching creative design and clear, concise text. How do you get there? Try following some best practices for good “creative”: Focus [...]

Promotional Products That Make For Great Gifts This Holiday Season

2018-10-31T09:45:20-05:00October 30th, 2018|Articles|

The holidays are the perfect time to spread good will and remain in the minds of your customers moving into the new year. What better way than with a gift that shows them you care? Considering that 81 percent of people keep promotional products for more than a year, now is a great time to [...]

October 2017

The Best Spots for a Direct Mail Offer

2018-10-31T09:14:32-05:00October 10th, 2017|Articles, Design, Direct mail, Marketing|

Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that [...]

4 Ways To Use Keywords To Build Your Brand

2018-10-31T09:14:51-05:00October 3rd, 2017|Articles, Marketing, Web|

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and [...]