Connect With Your Audience With Direct Mail Marketing Although leveraging email and social media is a must, you don’t want to neglect the impact of direct mail marketing and printed materials. Alternative, “old-school” channels like direct mail are seeing a resurgence by startups and new businesses trying to get the attention of potential customers. Direct advertising mail campaigns [...]
Creating a positive customer experience may seem like a daunting task, especially when you think about everything that a “customer experience” itself consists of. The way a customer experiences your brand varies from person to person, and may involve touchpoints such as digital experiences and print marketing long before they even step foot inside your [...]
Trade shows are a great place to find new customers and build relationships to help your business grow. In fact, over 90% of attendees attend trade shows to learn about new products. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives [...]
The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of printing to cut through the digital clutter. Have you [...]
One of the most popular categories within the Promotional Product Industry right now is Tech. With products ranging from cellphone accessories to smart gadgets, the Tech category has practical items for almost anyone with a digital device. As the Holiday season approaches and you begin to plan your client or employee gifts, consider some of [...]
Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]
If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]
Branded promotional products are a great way to engage your audience during a marketing campaign, and can even generate multiple impressions long after your campaign is over. With summer around the corner, it's the perfect time to think about how you can incorporate seasonal promotional items into your summer marketing campaign. When choosing your promotional [...]
Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in [...]
Events and trade shows are a great way to showcase your brand and what it has to offer, but it can be difficult to stand out when competing with hundreds of other businesses in a sea of people. Here a few simple ways you can incorporate print communications to attract the attention of attendees and [...]
