Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way.
Keeping costs in line with your budget is easier than you think. It’s best when your print
communications provider can be involved in the up-front planning, including the graphic
design.
Here are a few simple guidelines that will help you to keep your printing costs in check:
- Stick with standard finished sizes to reduce paper waste and minimize your costs.
- Be careful when using bleeds, that is, color or images that run to the edges of the paper.
- Sometimes they require larger sheets that need to be trimmed, meaning higher costs and longer production time.
- Use color to print a large quantity of “shells.” Then, customize the text as your projects come up throughout the year with one color of ink.
- Similarly, spread the cost of color between several jobs. For example, design a series of brochures that share the same colors, and print them at the same time. It can be cheaper than paying separate set-up charges for each.
- Before placing a special order, ask if there is a paper stock in inventory that might be right for your project.
For more cost-saving tips on printing and copying, see the pros at Allegra Hamilton today.
