Allegra SEO Checklist
Allegra SEO Checklist Whether you already have a website or you’re looking to build a new one, use this checklist to ensure your site generates maximum results.
May 2012
Web Marketing: 5 Ways to Maximize Your Online Strategies
Web Marketing: 5 Ways to Maximize Your Online Strategies What is the best way to create a new website or upgrade an existing one? How do you select a domain name or increase your chances that a search engine will direct viewers to your site? Once you’ve attracted visitors, how can you entice them to [...]
March 2012
Techno Print Shops – 15 Years Later
2012 marks Allegra's 15th year in business. As we celebrate this milestone, we stop and reflect on what got us here. The following news clipping was printed in The Hamilton Spectator in 1997, the year Allegra opened. The article talks about how the digital evolution was a constant challenge back then. This statement still holds [...]
Five Ways To Win With PURLs
A valuable tool in direct mail and email campaigns, PURLs or personalized URLs are landing pages for each recipient. For example, a direct mail piece to Bob Smith might urge him to visit FreeOilChange.BobSmith.com. The landing page can be personalized with the recipient’s name and address or anything else that you have in your database. [...]
February 2012
Marketing Case: Fundraising Campaign Merits Attention
Organization: A national women’s organization with more than 3 million youth and adult members worldwide. Situation Overview: Seeing a decline in donations, the organization sought expertise in creating a campaign that would prompt donations from alumni and begin to develop a database of donors for future campaigns. Marketing Recommendation: The recommendation was a multi-channel, cross-media [...]
15 Surefire Direct Mail Offers
One of the top direct mail mistakes is not making a specific offer (or request) and expecting the recipient to figure out what you want them to do. The job of your offer is to motivate the respondent to take action. Without a compelling reason to respond, your target is most likely going to do [...]
New Best Practices In Email Marketing
Email strategies, as with any form of direct marketing, evolve over time. Here are some of the newest “best practices” to consider when creating email campaigns. Three ways to ensure a more successful email campaign. Ask yourself: Does your reader recognize you? Eighty percent of people will decide to read your email by what you [...]
January 2012
Recognize and Retain Your STAR EMPLOYEES
Keeping your good customers satisfied surely has been the primary focus this year – and rightfully so. Have you done the same with your top employees? Everyone is impacted by economic cutbacks, including those whom you’ll count on for the turnaround. Your ‘A’ Team Most organizations were forced to take a hard look at their employee compensation [...]
Turn Your Website Browsers Into Paying Customers
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in [...]
December 2011
7 Ways to Improve The Stickiness Of Your Website
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Today, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an [...]