March 2024

Postcard Printing – The Simple and Effective Print Marketing Secret

2024-03-25T13:47:53-05:00March 25th, 2024|Articles, Design, Direct mail, Printing and Copying|

Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website. If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, [...]

January 2024

Direct Mail: Measuring Your Success

2024-01-30T12:02:03-05:00January 30th, 2024|Articles, Direct mail, Marketing|

Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your direct mail success – especially your return on investment, or ROI. Without measuring ROI or other metrics, such as response rate or conversion [...]

December 2023

24 Marketing Ideas for 2024!

2024-01-30T12:03:37-05:00December 20th, 2023|Articles, Direct mail, Marketing, Promo|

Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing tips you can use right away! We’ve put together 24 marketing ideas for 2024 you can include in your marketing mix to help you meet all of your goals for the upcoming year: Determine the right media mix. You [...]

Promote Your Business With Direct Mail Marketing

2023-12-11T13:01:29-05:00December 11th, 2023|Articles, Direct mail|

Connect With Your Audience With Direct Mail Marketing Although leveraging email and social media is a must, you don’t want to neglect the impact of direct mail marketing and printed materials. Alternative, “old-school” channels like direct mail are seeing a resurgence by startups and new businesses trying to get the attention of potential customers. Direct advertising mail campaigns [...]

August 2019

Secure Loyal Clients With New Client Welcome Packages

2019-08-21T08:46:44-05:00August 20th, 2019|Direct mail, Marketing, Printing and Copying, Uncategorized|

Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]

July 2019

5 Creative Dimensional Mail Ideas

2019-07-04T08:48:16-05:00July 4th, 2019|Articles, Design, Direct mail, Marketing, Printing and Copying|

If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]

February 2019

The Right Way To Do A Multi-Channel Direct Mail Campaign

2019-04-29T10:17:21-05:00February 5th, 2019|Articles, Direct mail, Marketing, Printing and Copying|

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of [...]

December 2018

5 Ways To Build A Promotional Email List

2019-04-29T10:15:23-05:00December 31st, 2018|Articles, Direct mail, Internet, Marketing|

With a new year ahead of us, there is no better time to start building an email list, or improve the one you already have. To help you get started, try implementing one of these five simple strategies: Exclusivity When building your promotional email list, inform potential subscribers of how they will benefit from submitting [...]

November 2018

3 Ways To Bond With Millennials Through Print Communications

2018-12-20T23:23:42-05:00November 27th, 2018|Articles, Direct mail, Marketing, Printing and Copying|

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not [...]

4 Reasons To Include Direct Mail In Your Next Multi-Channel Marketing Campaign

2019-04-16T10:58:59-05:00November 16th, 2018|Articles, Direct mail, Marketing, Printing and Copying|

As the digital space increasingly expands, marketers are provided overwhelming opportunity to reach their audiences online; and with tools like Google Ads, the process can be pretty simple. However, if you’re thinking about shifting your entire marketing strategy to digital – you should probably reconsider. Here’s why direct mail belongs in your next multi-channel marketing [...]

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