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December 2018

5 Ways To Build A Promotional Email List

2019-04-29T10:15:23-05:00 December 31st, 2018|Articles, Direct mail, Internet, Marketing|

With a new year ahead of us, there is no better time to start building an email list, or improve the one you already have. To help you get started, try implementing one of these five simple strategies: Exclusivity When building your promotional email list, inform potential subscribers of how they will benefit from submitting [...]

4 Web Design Trends For 2019

2019-04-16T10:58:03-05:00 December 3rd, 2018|Articles, Design, Internet, Marketing, Uncategorized, Web, Web Design|

So you’ve attracted a prospect to your website – great start! Now you need to keep them there. Luckily, with great web design, this is achievable. But as with most things, web design evolves; and to ensure you’re gaining the most ROI from your visitors, your website should evolve also. Here are 4 web design [...]

March 2012

Five Ways To Win With PURLs

2012-03-13T13:51:40-05:00 March 13th, 2012|Articles, Internet, Marketing|

A valuable tool in direct mail and email campaigns, PURLs or personalized URLs are landing pages for each recipient. For example, a direct mail piece to Bob Smith might urge him to visit FreeOilChange.BobSmith.com. The landing page can be personalized with the recipient’s name and address or anything else that you have in your database. [...]

February 2012

New Best Practices In Email Marketing

2012-02-14T16:35:30-05:00 February 14th, 2012|Articles, Internet|

Email strategies, as with any form of direct marketing, evolve over time. Here are some of the newest “best practices” to consider when creating email campaigns. Three ways to ensure a more successful email campaign. Ask yourself: Does your reader recognize you? Eighty percent of people will decide to read your email by what you [...]

January 2012

Turn Your Website Browsers Into Paying Customers

2012-01-06T16:53:53-05:00 January 6th, 2012|Articles, Internet, Marketing|

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in [...]

December 2011

7 Ways to Improve The Stickiness Of Your Website

2011-12-27T09:26:39-05:00 December 27th, 2011|Articles, Internet, Marketing, Web Design|

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Today, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an [...]