February 2024

Brochure Printing: Why Does Your Business Need it?

2024-02-22T09:30:10-05:00February 22nd, 2024|Design, Marketing, Printing and Copying|

Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Your business brochure should always reflect your brand identity, but it can be as formal or informal as you want it to be. At Allegra, we offer several fold styles including z-fold, trifold, accordion [...]

January 2024

Direct Mail: Measuring Your Success

2024-01-30T12:02:03-05:00January 30th, 2024|Articles, Direct mail, Marketing|

Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your direct mail success – especially your return on investment, or ROI. Without measuring ROI or other metrics, such as response rate or conversion [...]

Create The Ideal Sign for Your Business

2024-01-22T09:27:58-05:00January 22nd, 2024|Articles, Marketing, Signage|

Create the ideal sign for the needs of your business with professional sign printing. Allegra makes it easy by offering an in-house sign department with every possible style of custom sign you can think of, along with affordable pricing and a straightforward design process. When it comes to the signs that are used to promote [...]

Think Flyers Are An Outdated Marketing Tool? Think Again!

2024-01-12T11:53:57-05:00January 12th, 2024|Articles, Marketing, Printing and Copying|

With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales [...]

December 2023

24 Marketing Ideas for 2024!

2024-01-30T12:03:37-05:00December 20th, 2023|Articles, Direct mail, Marketing, Promo|

Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing tips you can use right away! We’ve put together 24 marketing ideas for 2024 you can include in your marketing mix to help you meet all of your goals for the upcoming year: Determine the right media mix. You [...]

Key Marketing Materials Every Business Needs

2023-12-15T09:50:36-05:00December 15th, 2023|Articles, Marketing|

Every kind of small business is unique, from the industry they are in to their specific goals and values. Accordingly, their needs are just as varied – especially when it comes to marketing. Some will need multiple signage options while others need branded business forms for their daily operations; you may need a whole marketing [...]

What makes for a good customer experience?

2023-12-06T10:14:48-05:00December 1st, 2023|Marketing|

Creating a positive customer experience may seem like a daunting task, especially when you think about everything that a “customer experience” itself consists of. The way a customer experiences your brand varies from person to person, and may involve touchpoints such as digital experiences and print marketing long before they even step foot inside your [...]

October 2019

5 Promotional Tech Gifts that are Trending this Holiday Season

2019-10-23T11:30:50-05:00October 23rd, 2019|Articles, Marketing|

One of the most popular categories within the Promotional Product Industry right now is Tech. With products ranging from cellphone accessories to smart gadgets, the Tech category has practical items for almost anyone with a digital device. As the Holiday season approaches and you begin to plan your client or employee gifts, consider some of [...]

August 2019

Secure Loyal Clients With New Client Welcome Packages

2019-08-21T08:46:44-05:00August 20th, 2019|Direct mail, Marketing, Printing and Copying, Uncategorized|

Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]

July 2019

5 Creative Dimensional Mail Ideas

2019-07-04T08:48:16-05:00July 4th, 2019|Articles, Design, Direct mail, Marketing, Printing and Copying|

If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]

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