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August 2019

Secure Loyal Clients With New Client Welcome Packages

2019-08-21T08:46:44-05:00August 20th, 2019|Direct mail, Marketing, Printing and Copying, Uncategorized|

Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]

July 2019

5 Creative Dimensional Mail Ideas

2019-07-04T08:48:16-05:00July 4th, 2019|Articles, Design, Direct mail, Marketing, Printing and Copying|

If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]

May 2019

Take Your Business Cards To The Next Level With These 5 Trends

2019-10-22T09:17:47-05:00May 2nd, 2019|Articles, Design, Printing and Copying|

Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in [...]

February 2019

The Right Way To Do A Multi-Channel Direct Mail Campaign

2019-04-29T10:17:21-05:00February 5th, 2019|Articles, Direct mail, Marketing, Printing and Copying|

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of [...]

January 2019

Pantone Colour Of The Year

2019-10-01T09:02:31-05:00January 11th, 2019|Articles, Design, Marketing, Printing and Copying, Signage, Web, Web Design|

2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 Pantone Color Of The Year: Living Coral If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color [...]

November 2018

3 Ways To Bond With Millennials Through Print Communications

2018-12-20T23:23:42-05:00November 27th, 2018|Articles, Direct mail, Marketing, Printing and Copying|

While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not [...]

4 Reasons To Include Direct Mail In Your Next Multi-Channel Marketing Campaign

2019-04-16T10:58:59-05:00November 16th, 2018|Articles, Direct mail, Marketing, Printing and Copying|

As the digital space increasingly expands, marketers are provided overwhelming opportunity to reach their audiences online; and with tools like Google Ads, the process can be pretty simple. However, if you’re thinking about shifting your entire marketing strategy to digital – you should probably reconsider. Here’s why direct mail belongs in your next multi-channel marketing [...]

August 2017

6 Ways To Use High-Impact Printing To Stand Out

2017-09-23T17:05:45-05:00August 3rd, 2017|Design, Printing and Copying|

The tactile nature of print media is one of the most important ways that it stands out from digital. In fact, the Content Marketing Institute says that audiences are more engaged than ever with print marketing, with an influx of brands using direct mail and print marketing to cut through the digital clutter. One of [...]

April 2010

Time-Saving Print Solutions

2010-04-05T13:18:51-05:00April 5th, 2010|Articles, Cost saving tips, Printing and Copying|

Every second counts, they say. Thankfully in most business environments, evaluating success or failure by a single moment is the exception and not the rule. When it comes to your print communications, there are ways for you to save time without cutting corners. A SINGLE SOURCE Missed deadlines. No accountability. Details overlooked. All tend to go hand in [...]

March 2010

Budgeting for Greater Impact

2010-03-22T09:38:13-05:00March 22nd, 2010|Articles, Marketing, Printing and Copying|

Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way. Keeping costs in line with [...]