Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website. If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, [...]
Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Your business brochure should always reflect your brand identity, but it can be as formal or informal as you want it to be. At Allegra, we offer several fold styles including z-fold, trifold, accordion [...]
With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales [...]
The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of printing to cut through the digital clutter. Have you [...]
Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]
If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]
Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in [...]
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of [...]
2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 Pantone Color Of The Year: Living Coral If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color [...]
While predictably receptive to online promotions and communications, research shows tech-savvy millennials have an unexpected affection for more traditional direct marketing. The 2017 Annual State of Marketing Consumer Survey from Keypoint Intelligence – InfoTrends reveals 71 percent of North American millennials say they look at most of the direct mail they receive. “There’s just not [...]
