As the digital space increasingly expands, marketers are provided overwhelming opportunity to reach their audiences online; and with tools like Google Ads, the process can be pretty simple. However, if you’re thinking about shifting your entire marketing strategy to digital – you should probably reconsider. Here’s why direct mail belongs in your next multi-channel marketing [...]
The tactile nature of print media is one of the most important ways that it stands out from digital. In fact, the Content Marketing Institute says that audiences are more engaged than ever with print marketing, with an influx of brands using direct mail and print marketing to cut through the digital clutter. One of [...]
Every second counts, they say. Thankfully in most business environments, evaluating success or failure by a single moment is the exception and not the rule. When it comes to your print communications, there are ways for you to save time without cutting corners. A SINGLE SOURCE Missed deadlines. No accountability. Details overlooked. All tend to go hand in [...]
Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way. Keeping costs in line with [...]
