White Papers

/White Papers

February 2013

Not-for-Profit Solutions: Strengthening Relationships with Donors and Supporters

2013-02-14T16:25:31-05:00 February 14th, 2013|Articles, White Papers|

A primary concern of not-for-profits is strengthening the relationship with existing donors and supporters. Research shows that it usually costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage  these constituents with relevant information. This paper provides best practice solutions as derived from [...]

5 Marketing Must-Haves

2013-02-12T14:45:31-05:00 February 12th, 2013|White Papers|

Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? The answer to these questions depends a lot on your situation, your target audience and how they buy; not to mention your relative [...]

The Ultimate Direct Mail Marketing Guide

2013-02-11T15:14:06-05:00 February 11th, 2013|Articles, White Papers|

The Ultimate Direct Mail Marketing Guide: It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. According to current research, each of us is exposed to more than 5,000 messages per day. Of those, we only remember about four. And we don’t even remember [...]

Event Marketing Guide

2013-02-04T16:02:04-05:00 February 4th, 2013|Articles, White Papers|

Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t [...]

Cross-Channel Marketing

2013-02-01T12:40:10-05:00 February 1st, 2013|Articles, White Papers|

Audiences today are bombarded by between 3,000 and 5,000 marketing messages per day. Cutting through this clutter to achieve your marketing objective requires a well thought out and integrated strategy to get the right message, to the right person, at the right time using a mixture of channels designed to capture attention, reinforce messaging, begin an interactive relationship [...]

September 2012

Marketing Communications Audit for Nonprofits

2012-09-04T09:00:58-05:00 September 4th, 2012|Articles, Marketing, White Papers|

This planning document is intended to help nonprofit organizations conduct an audit of your current marketing communications, as well as your goals for the year. Sit down with the decision makers in your organization and review these questions. Once completed, you should have the information needed to create a comprehensive marketing plan. If you need [...]

August 2012

Planning & Budgeting Check List for Professional Service Firms

2012-08-14T09:00:00-05:00 August 14th, 2012|Articles, Marketing, White Papers|

Use this strategic planning worksheet to consider all of the ways you can effectively market your organization and communicate with your clients and prospective clients. By first evaluating your current marketing activities (what works and what doesn’t),you will be able to identify gaps and begin the planning and budgeting process to achieve your marketing and [...]

July 2012