What is Search Engine Optimization?
The purpose of Search Engine Optimization is to improve ranking of your website in major search engines. The process of S.E.O. consists of many strategies, including site structuring and creation of search engine friendly, keyword-rich content to allow search engines to index the information on your web site more rapidly. People use “key phrases” on search engines to find what they’re looking for. Since there are dozens of different key phrases that searchers might use, it’s important to identify different ways people might be looking for you. These are the key phrases that you’ll want to use for “Search Engine Optimization” to drive more traffic to your website.
SEO involves many aspects of improving a website’s ranking in search engines, and therefore increasing website exposure. However, it goes a lot deeper than that. Being listed at the top of search results does not always mean a visitor to your website, especially if you are not listed for the right search terms. Finding the right search terms (keyword phrases) is very important, and often involves many lateral keywords.
SEO has a lot to do with converting more searches into clicks, but clicks alone do not always mean profit. So it also has a whole lot to do with converting those clicks into an action, such as a purchase or a new business lead.
The dollar investment required for successful search engine optimization results depends on many factors such as:
- the competitiveness of your market on the Internet
- the age and maturity of your company
- the size, number of pages, amount of content on your website
- the number and popularity of keywords you are targeting
- the technological complexity of your website and design
- your organization’s goals
- any additional search engine marketing services necessary to achieve a higher quantity of targeted traffic
Contact Allegra today to discuss building a winning website!