Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in the wallet of a potential client, we’ve curated a list of some of the ways you can ensure your business cards stand out – with designs that you can see and feel.
1. Extra Thick Stock
Have you ever handed your card to a prospect and realized it had been wrinkled and folded while in your wallet? If so, you might want to try printing your business cards on extra thick stock. Not only is it more durable, but its unique boldness is immediately noticeable when handed to a prospect, and will likely have them taking a second (or third) look at your card later on.
2. Coloured Edges
An added benefit of choosing extra thick stock for your business cards is the ability to add a pop of colour to the edges. This discreet detail is perfect if you’re aiming to keep the overall design simple, while still making sure it creates a lasting impression.
3. Embossing and Debossing
This print technique uses a letterpress to raise or indent certain details on your card to add dimension and texture. With this process, you can either emboss (raise) or deboss (indent) the text or design on your business card to give it a noteworthy look and feel.
Soft Touch Laminate
Similar to thick stock, adding soft touch laminate to your business cards give them a distinctive feel that is immediately noticeable. Offering a smooth, velvety texture, soft touch laminate is sure to have prospects holding on to your card a little longer.
Gold and Silver Foil
This design detail has been trending for a while, but it doesn’t take long to realize why. Eye-catching foil is the perfect addition to give your card the deluxe finish it deserves.
Interested in taking your business cards to the next level with one or more of these trends? Our team of experts are here to help. Contact Allegra today!
by Nicole Lipari