Search Engine Optimization (SEO)
Research shows that 70% of people use search engines to find the product or service they want to buy. Also, 90% of those who search never make it to the second page of search results. If your website is not listed at or near the top of major search engines, you’re missing out on a lot of potential business.
The purpose of Search Engine Optimization is to improve the ranking of your website with major search engines. The process of S.E.O. consists of many strategies, including site structuring and creation of search engine friendly, keyword-rich content to allow search engines to index the information on your web site more rapidly. People use “key phrases” on search engines to find what they’re looking for. Since there are dozens of different key phrases that searchers might use, it’s important to identify different ways people might be looking for you. These are the key phrases that you’ll want to use for “Search Engine Optimization” to drive more traffic to your website.
The dollar investment required for successful search engine optimization results depends on many factors such as:
the competitiveness of your market on the Internet
the age and maturity of your company
the size, number of pages, amount of content on your website
the number and popularity of keywords you are targeting
the technological complexity of your website and design
your organization’s goals
any additional search engine marketing services necessary to achieve a higher quantity of targeted traffic