06 SPOTLIGHT
The Right Time to
Reach Out
Customer contact plan
tracks when, why and
how you communicate.
IN THIS ISSUE
02
Customer Surveys Yield Actionable Insights
Get valuable feedback to drive process and service improvements –
and build a “customer-driven” business.
04
Marketing Fast Facts
05
Case Study: Direct Mail Campaign Brings
in the ‘Green’
Digital-friendly company was accustomed to using multiple ways to
promote their brand, but were they missing something?
10
4 Steps to Real Customer Appreciation
Live it; breathe it. Minimize customer attrition with holistic approach to
customer satisfaction.
12
Measuring Worth
Calculate and grow the lifetime value of your customers to measure
their true impact on your business.
C o n t e n t s
WINTER
2014
