04
Fast
Facts
Marketing
Your
existing
customer
is your
best bet
5-20%
60-70%
Small
and
Strong
Annual Total Fundraising
+0.3%
+2.7%
+7.3%
Small
Medium
Large
<$1 million $1 million – $10 million >$10 million
S
o
c
i
a
l
M
e
d
i
a
m
e
t
e
r
FAN BASE
Have a Loyal
58% B2B marketers
71% B2C marketers
Open
Click
-Social Media Examiner, 2013 Social Media Marketing Industry Report
-Blackbaud, Charitable Giving Report, 2012
- Marketing Metrics
Speed
Rules
41%
say
when using the
mobile web,
speed is most
important.
atisfaction
Customer and donor loyalty results from a series of positive interactions
across communications channels. How quickly your mobile website loads,
the engaging nature of your social posts and the usefulness of your email
messages can add up to a satisfied audience.
-Netbiscuits
-Epsilon, 2012
Size of Organization
What new email
subscribers
do when on a
list less than 3
months.
59%
25%
16%
Inactive
71%
58%
