Two Powerhouses
Ever consider why nearly all in-store sale signs are in red? A
study published in the journal, Emotion, finds that people
react faster and more aggressively when they see the colour
red. Translation: They may spend more.
Consider, too, the use of blue in the logos of many banks
and other financial institutions. It seems the familiar phrase
“true blue” is indeed accurate because the colour prompts
feelings of trust. A study by the Journal of Business Research
notes that customers are 15% more likely to return to stores
with blue colour schemes than those decorated with orange.
What’s Best for You?
Begin by considering your brand targets. Research firm
Shopify reports that women respond most favorably to blue,
green and purple, while disliking brown, grey and orange.
On the other hand, men like blue, green and black, while
responding negatively to brown, orange and purple.
Marketo takes a closer look, reporting shade by shade on
how brand colours can affect your business:
Black
is employed by those who wish to
communicate classic sophistication, and is often
associated with expensive or upscale brands.
Blue
is likely the most popular choice for brand
colours, and is considered dependable, trustworthy,
secure and responsible.
Brown
is thought to be earthlike, natural and durable.
The colour speaks of simplicity and strength.
Green
is synonymous with calm, freshness and health.
Lighter shades communicate serenity, while darker
greens are associated with affluence.
Orange
is a colour full of life and excitement.
It communicates fun, exuberance, playfulness
and vitality.
Red
invokes a passionate response, and is aggressive,
attention getting, energetic and provocative.
Purple
is elegant, rich, and sophisticated, and is
associated with royalty, nostalgia, spirituality and
mystery.
White represents cleanliness and purity, making it a
popular choice among healthcare and child-related
businesses and organizations.
Yellow
invokes sunny feelings of hope and optimism.
Its brightness catches the eye and stimulates creativity
and energy.
Want to learn more? Ask us for our free 2015 report,
Email List Growth from the Small to Medium-sized
Business Perspective.
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1
Colorcom.com,
Why Color Matters
, Jill Morton
2
Academia.edu,
Colour, Colour Everywhere ... In Marketing Too
,
Rohit Vishal Kumar and Radhika Joshi
