Our
FREE
HIGH-IMPACT Print Idea Book
is packed with
insights and examples on how you can “amp up” your efforts
– and results – with direct mailers, special event invitations,
training materials, advertising, customer communications
and more.
In it, you’ll find ideas for your printed materials on how to:
•
Make it more personal
with touchable textures and
special inks: 73% of men and 83% of women say physical
cards and letters make them feel more personally con-
nected to people than digital messages do.
•
Make it easier
to use with convenient tabs and func-
tional bindings: The average person’s reading speed
decreases about 10% when they use a tablet or e-reader
versus the printed page … with no increase in compre-
hension.
•
Make it more relevant
with variable text and images:
Response rates for a personalized lead generation direct
mail campaign are four times better or more than with a
generic mailer.
•
Make it more interactive
by adding personalized Web
addresses (PURLs) or QR codes to your print campaigns:
67% of online searches are driven by offline messages
with 39% of shoppers making a purchase.
FREE
Idea Book: Boost Sales with Personalization,
Interactivity and HIGH-IMPACT Print
255 York Blvd
Hamilton, Ontario L8R 1Y7
905-528-2999
SeE US
for your
promotional
& apparel
needs
allegrapromo.com
allegrahamilton.com/print-guide
