Harness the
Power of Print
25%
75%
spent offline
04
Fast
Facts
M rketing
Source: Baynote,
3rd Annual Holiday Online Shopping Survey
, 2013
Source: Shullman Luxury, Affluence
and Wealth Pulse,
Fall 2013 Preview Wave
, 2013
Source: Webmarketing123,
State of
Digital Marketing Survey
, 2013
Source: Ipos Reid, 2012
Source: NextStage, 2013
Source: The Reynolds Journalism Institute,
2013 Community Newspaper Readership Study
Where Small Business
Owners Hand Out Their
Cards
Top 3 channels where
wealthy consumers
recall advertising
Half of marketers
spend 25% or less of
their budget online
21%
of people are
dissatisfied with social
media marketing and
are ready to replace it
with more traditional
channels.
82%
prefer newspaper
over online ads
58%
58%
56%
46%
55%
44%
Community
Functions
Websites
Social
Events
TV
spent
online
Conferences
Direct Mail
22%
Online purchases influenced
by paper catalogs
