06 SPOTLIGHT
Print + Digital
Top small business marketers
choose a combination
IN THIS ISSUE
02
Shape Up!
Add pizzazz to your brochures, direct mailers and more with
eye-catching cuts, folds and special inks that get noticed.
04
Marketing Fast Facts
05
Case Study: B2B Franchise Demonstrates
Marketing ‘Genius’
Personalized printing drives interest in targeted direct
mail campaign.
10
Practical Print That Performs
See how everyday business forms, reports and manuals can be
your communications “worker bees” that get the job done.
12
6 Smart Ways to Save on Print
Learn how to stretch your printing budget – without cutting
corners on quality.
C o n t e n t s
