06 SPOTLIGHT
Building a Strong Brand
Tools to boost
awareness, recognition,
preference and loyalty
IN THIS ISSUE
02
Referral Marketing Works . . . Pass it on!
Turn your fans and friends into brand ambassadors to boost
new business.
04
Marketing Fast Facts
05
Case Study: An Updated Logo Can Be
a Game-changer for Your Brand
New logos help companies define and refine their brand images.
10
Taking Your Brand on the Road
How to put your best foot forward when you’re away from your
traditional selling environment.
12
Ride On! Rolling Promotions Make
Big Impressions
Souped-up vehicle graphics go a long way toward driving valuable
brand impressions all year long.
C o n t e n t s
