05
case
study: How we help customers meet their goals
An updated logo can be
a game-changer for your brand
I
n a competitive marketplace, it’s essential for organizations to
ensure their logo accurately reflects who they are, what they
offer and how they want to be viewed. A logo serves as a visual
ambassador, one that appears on everything from business
cards and coffee mugs to delivery vehicles and websites.
With a job that mighty to fulfill, logos should be reviewed
from time to time to determine if an update is in order.
Common reasons to consider a re-design include:
•
Your company’s scope of business or product line
has changed
•
The current logo looks outdated
AFTER
BEFORE
With the dissolution of a pest elimination company, the new
owner changed the company name, creating a need for a
logo for the new brand. Creative considerations for the look
included “professionalism and quality of service” and a clear
depiction of the company’s purpose while avoiding the use of
the previous company’s colours.
This manufacturer and distributor of alerting devices
that assist seniors, the blind, and the deaf or hard of
hearing, was revising all of its marketing and sales
As part of a larger group of municipal services, Wyandotte
Cable was without its own logo. One was developed
to establish the cable division’s unique identity and to
encourage customers to be more aware of this specific
service. The newly developed logo has helped extend the
brand identity through its use on vehicle wraps, promotional
items and print materials.
•
New competitors have entered your marketplace
•
Your business has grown and reaches more people
or has become “big league”
•
Your company is splitting from or has been acquired
by a new “parent” company
Whatever prompts the need for a new logo, any revisions
should be approached strategically (What business goal
will it serve?) and professionally created for best results.
Here’s how a few organizations upped their game with
a new logo.
materials. The company logo needed a more professional
and contemporary look to portray high quality while
appearing simpler and not “too busy.”
