T
he facts back him up. In recent Nielsen
research
1
, the question, “To what extent do you
trust the following forms of advertising?” garnered
these scores:
• 92% of people trust recommendations from people
they know.
• 70% trust consumer opinions posted online.
These results eclipsed websites (58%), emails
(50%), TV commercials (47%), magazine ads (47%),
billboards (47%), newspaper ads (46%) and radio
commercials (42%), among other media.
Referral Marketing
WORKS . . .
Pass it on!
“Ask any sales veteran, and they will
tell you that selling through referrals
fromsatisfiedcustomers is theeasiest,fastest,
and least-expensive way to grow
a business,” says Jeff Peden, author of
Take It to the MAX: The Ultimate Strategy
for Maximizing Profits and Growth.
02
