Source: Pew Internet, 2012
Source: Fractl
Source: IBM Corporation, 2014
6 Statistics
Worth Repeating
Source: Google/Nielsen Life 360 Mobile
Search Moments, 2012
Mobile search drives
outcomes for business
73%
of mobile searches
trigger additional action
& conversions
36% Continued research
25% Visited a retailer’s
website
18% Shared information
17% Visited a store
17% Made a purchase
7% Called a business
Source: inPowered/Nielsen, March 2014
67%
say an endorsement from an unbiased expert
makes them more likely to consider purchasing.
62%
of marketers say
combining video with email
improves conversion rates.
Source: ReelSEO/Video
Marketing Council, 2013
36%
are willing to share
their current location via
GPS with retailers.
28% of mobile searches result in
conversions (store visit, call, purchase)
91%
Found
what they
were
looking for
86%
Learned
something
new or
important
73%
Believed
information
was accurate
and trustworthy
66%
Said
search engines
are fair and
unbiased
50%
Found
info they
didn’t think
they could
Top 10 Emotions
that Drive Social
Sharing
Today’s Consumers Value Search Engines
1. Amusement
2. Interest
3. Surprise
4. Happiness
5. Delight
6. Pleasure
7. Joy
8. Hope
9. Affection
10. Excitement
Fast
Facts
Marketing
04
